The Birth of an Enterprise
At the turn of the (last) century, people tinkered in makeshift shops, turning good ideas into great
inventions. Vermont blacksmith Thomas Davenport was a perfect example. Using the principles
developed by Michael Faraday and Joseph Henry, and silk from his wife's wedding gown, he
built the first electric motor in 1834. Fifty years later the electric motor had revolutionized
American industry.
Carl and Paul Bodine were also natural tinkerers. As children in Loomis, Nebraska, the two
Swedish immigrants were fascinated by the town's first electric generator. And they began to
send away for every available catalog and pamphlet to find out more about this exciting "new"
source of energy. But their interests weren't confined to electricity. They tinkered with just about
everything, eventually building a hot air balloon which exploded and rattled every window in
town.
With the promise of jobs in Chicago - and the memory of rattled windows in Loomis - the
Bodines set off for the thriving prairie metropolis, and just in time. Chicago had discovered the
wonders of electricity.
While working at jobs in the electrical field, the brothers spent their spare time refining their
talents in a bedroom workshop at Mrs. Johnson's boarding house.
General purpose fractional horsepower motors were relatively new when Carl and Paul produced
their first 1/20 - 1/12 hp "D-type" motors in 1905. At the time, many manufacturers still pirated
their small motors from electric fans. But fan motors were often unreliable in other applications
and unable to work consistently under a variety of conditions.
Just two years after they opened for business, their first "custom" job came in. An Iowa dentist,
tired of his foot treadle drill, approached the Bodines during the 2nd annual Chicago Electrical
Show in 1907, and asked for their help. He was so satisfied with the modified "D" motor they
provided that he recommended the young men to a major dental equipment company. The
Bodines had found their first "big" customer, somebody who could really get things moving!
The 1920s: America Swings
The 1920s were a time of hope and prosperity in America. Lindbergh braved the Atlantic in 1927,
Babe Ruth hit 467 home runs in the decade, and the automobile came of age.
The electrical industry flourished in a decade of unprecedented growth. By 1927, 63% of
American households had electrical power, and by 1929, it powered three-fourths of American
industry.
Bodine was in tune with the times - especially with the music industry. The first consumer
radios were introduced in 1920, and within a decade found a place in more than 12 million
homes. A revolution in mass communications had begun. For the first time, people across the
country could be in on distant events "as they happened." The world was as near as your radio
dial.
Bodine entered the booming radio market in 1924 with a specially designed loop aerial. They
improved it a year later, creating a product that resulted in better reception in densely populated
cities.
Phonographs represented another breakthrough in communications. The great symphony
orchestra concerts, the popular operas, and new jazz sensations were now available on records.
But the early phonographs had several drawbacks: cranking the old Victrolas was a chore, and
the new electric turntables were continually breaking down. After extensive testing, Bodine
engineers developed a quiet, dependable turntable which maintained a constant speed. Within a
year of its introduction, Bodine's RC-10 motor claimed a fifth of the company's sales, with
many going to the growing new audio industry.
While Americans listened to their favorite songs on the radio and phonograph, another "music
machine" made its appearance during the decade. In 1928, Seeburg purchased Bodine motors for
their first commercial phonograph - the jukebox. This new device created a culture - now you
could hear the latest "hits" in neighborhood soda fountains and meeting places everywhere.
The Lean Years
Black Thursday, Gloomy Sunday. The crash of the stock market in October of 1929 had a
devastating impact on American life. Never had an economy crumbled so completely. Poverty
became the way of life for millions.
While production and incomes sank to record lows, American resourcefulness and ingenuity took
over. People learned to make do with less, and to make the most of what little they had.
Ingenuity flourished at Bodine Electric too. Although Bodine business fell off more sharply
between 1929 and 1933 than did business generally, the company still managed to hold on.
Instead of laying off employees, Bodine shifted its production schedule. The plant operated two
full days per week instead of four half-days, saving workers' carfare, and enabling them to look
for other work. A contract to make "built-in" motor parts for Sunbeam's new food mixers
provided jobs for production employees, while the engineering lab began to improve existing
motor designs.
The emphasis on product improvements kept engineers employed, and assured Bodine's ability
to meet post-depression demands of the late 1930s and early 1940s.
Bodine's "N" motors were designed during the early 1930s, and made a significant contribution
to the fractional horsepower field. The new line was particularly useful for driving office
machines, scientific instruments and recording equipment. The "N-line" offered several sales
advantages then, as Bodine's motors do now. They were quieter, performed better, and, most
importantly, were designed with interchangeable frame sizes for both AC and DC operation.
Bodine also introduced its first governor-controlled motors in the 1930s. These new motors were
particularly valuable to the office machine industry because they could withstand frequent
starting and stopping, and could accelerate rapidly to constant speed. The new products, and the
ability to adapt existing motors to different uses, enabled Bodine to meet wartime demands
during the next decade.
The War Effort
World War II provided America, and the American economy with a new sense of purpose.
America was, indeed, the arsenal of democracy, and satisfying the need for armaments and
supplies created a booming economy. And, coming on the heels of the Great Depression,
increasingly large government orders meant a whole new challenge for Bodine.
Electric motors were critical to America's war effort. Over 40,000 different kinds of motors were
required for planes, tanks, ships and other equipment. But, unfortunately, magnet wire, ball
bearings, steel, copper, and aluminum were all in short supply.
People were also in short supply. Few draft boards recognized the importance of keeping
America's production workers on the job, and meeting deadlines became increasingly difficult.
Like other manufacturers, Bodine turned to women for the answer. Wives took over their
husbands' jobs, single women went to work, and by 1945, women represented 45% of the
company's employees.
While the employment of women was essential to meeting production demands, hiring them for
factory jobs had a long-range impact. Women proved themselves capable workers - even at jobs
that traditionally belonged to men.
Although it required long hours, Bodine continued to expand during the war years. The "AC"
series, introduced in 1940, was particularly important to the aircraft industry. These
explosion-proof motors were designed for RAF bomber fuel pumps and represented 30% of Bodine
production in 1942. Bodine motors powered many other war products too. Gun sights, beacons,
and propeller control mechanisms were all powered by reliable, well-built Bodine motors.
Of course, not all Bodine motors went to war. The early 1940s were a time for scientific
advances too. Bodine motors were part of the 8 million volt atom smasher at Notre Dame, and the
advanced astronomical equipment at the Fremont Pass observatory station in Colorado. All
through the 1940s, the company planned for peace, and for new small motor applications.
Postwar Years
The end of World War II marked the beginning of an automated America. People had money to
spend, goods that were scarce became plentiful, and people were fascinated by new gadgets and
machines.
The most popular new product of the late 1940s and early 1950s was, of course, the television set.
Although people were skeptical at first, television revolutionized entertainment. Entire families
crowded around the TV to see Milton Berle, I Love Lucy, and Ed Sullivan. The fare wasn't
always what it might have been, but it was fun.
Not surprisingly, as television and other machines and appliances became part of everyday life,
commercial electrical energy use increased dramatically: 333% between 1940 and 1954. Bodine
was ready. Much of the technology the company developed for the war was applied to peacetime
uses. The "KLI-2" series was one of several postwar products. These low-inertia motors were
designed for quick response from a limited power supply, and were particularly valuable in
electronically controlled instruments like chart recorders and electrocardiographs. The "NCH"
line, designed for magnetic tape recorders, was also important in the early 1950s.
Bodine expanded with the office equipment industry after the war. One of the most significant
introductions was the "K-4" motor, used in the first Royal electric typewriter. Again, Bodine
provided a motor that eliminated problems manufacturers had experienced with other designs.
The "K-4" series was quieter, and it gave off no radio interference to affect neighboring
machines. Bodine also supplied motors for calculators, duplicating equipment, and adding and
mailroom machines.
Perhaps the most exciting development in office equipment came in the late 1950s when the
then Haloid Corporation approached Bodine for a motor for a new kind of copying machine.
Bodine supplied the motor for the first of what was to be called the "Xerox®" machine, and
continues to make special motors for many of the large copier manufacturers.
As always, the company moved with the times - and the times were really about to move. In the
1950s experiments were already underway to develop a new kind of switching device,
eventually called the "transistor."
The 1960s, 1970s, and 1980s
The 1960s have been described as a decade of rebellion. Students became activists. Civil rights
became a prominent issue. Skirts got shorter and hair got longer. And while many changes were
sociological, technology advanced at an equally rapid pace.
In the late 1960s, Bodine entered the rapidly developing electronics field with a new line of
silicon controlled rectifier (SCR) motor speed controls. These electronic devices converted AC
line current to non-pulsating DC current, and permitted more precise speed control. These
controls have been used widely in medical equipment and photographic processors.
The early 1970s saw the introduction of Bodine's permanent magnet (PM) field motors. These
efficient new motors and gearmotors met industry demands for a smaller and more powerful DC
motor, especially in applications like welding apparatus and elevator door openers.
Bodine has also played a role in some major medical breakthroughs. The shunt wound "NSH-33R"
gearmotor became part of new radioisotope "body scanners," which make "maps" of
specific organs or areas of the human body. Bodine motors also power kidney dialysis machines
and blood pumps.
In the 1980s Bodine manufactured stepper motor systems designed for advanced digital
technology. These high speed incremental motion devices were ideal for minicomputer-controlled
products requiring precise and reliable positioning.
Metric motors and gearmotors were another 1980s product line. Bodine was the first American
manufacturer to produce motors to international standards. Equipment makers could then use
American-made motors in their products for export overseas, and rely on Bodine's expertise and
distribution network all over the world.
Bodine was in on solar energy too. Special Bodine motors were used to track the movement of
the sun, making the most of this "new" inexhaustible energy source.
A Look Ahead
Assessing the future is always risky. During the 1920s, people scoffed at experiments with
television, and "a man on the moon" was the impossible dream. But for Bodine Electric one
thing is certain: the commitment to quality that the Bodine brothers made in 1905 still stands
today, and will continue to guide us in the future.
Being the biggest small motor manufacturer has never been the company's concern. But being
the best has always been important. Whether it was the first motor sold for an electric dental drill
in 1905, aircraft motors during World War II, or the first copier motor in the 1950s, Bodine has
helped to define the problems, develop the solutions, and deliver high-quality, reliable products.
Maintaining a reputation for craftsmanship is a great challenge. We must continually evaluate
each aspect of our work, and continue to develop new and better ways to put our products to use
in a variety of industries. We'll also keep exploring the techniques and procedures that mean
progress for tomorrow. We're proud of our past performance, and we look forward to the future.
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